The ‘Pump Up the Sales’ KBC Internal Memo from March 2006: An Oldie But a Goodie!
TO: ALL KBC TEAM MEMBERS
FROM: PAULA
PUMP UP THE SALES – MARVELOUS MARCH! MAKE IT HAPPEN!
DEAR TEAM,
MY APOLOGIES FOR THE DELAY IN PRODUCING TIMELY PUMP UP THE SALES. I HAVE BEEN TRYING VERY HARD TO COME UP WITH A THEME THAT WOULD MAKE EVERYTHING INTERESTING AND PERTINENT, BUT MY TRIPS AROUND THE WORLD ARE NOW WALKS TO THE PARK AND MOST OF MY READING IS DEVOTED TO THE PSYCHOLOGICAL DEVELOPMENT OF EMBRYOS….SO, HERE GOES:
WORK TOWARDS YOUR GOAL, AND DON’T SCREAM IF YOUR SUCCESS IS BEYOND YOUR WILDEST DREAMS: WITH MY BIOLOGICAL CLOCK TICKING IN OVERTIME, I STARTED WORKING ON “THE PROJECT”. I IMAGINED HAVING A LITTLE GIRL WHO WAS EXTREMELY VERBOSE AND PRECOCIOUS. SOMEDAY THE TWO OF US WOULD BE JUST LIKE THE MOTHER AND DAUGHTER ON THE GILMORE GIRLS – ALTHOUGH I WOULD HAVE TO LOSE SOME WEIGHT FIRST AND WEAR SHORTER SKIRTS. I WORKED ON MY GOAL DILIGENTLY FOR MANY MONTHS, OFTEN FRUSTRATED, SOMETIMES GIVING UP FOR MONTHS AT A TIME, ONLY TO COME BACK TO MY GOAL.
IMAGINING, VISUALIZING, WORKING TOWARDS, AND CREATING YOUR ULTIMATE SUCCESS IN GETTING THE ORDER, CHANGING A QUOTE TO AN ORDER, GETTING YOUR UNDER 60 DAYS TO OVER 90%, ARRIVING AT WORK ON TIME EVERY DAY, CLEARING THE PILE FROM THE CORNER OF YOUR DESK, PUTTING ALL THE STOCK AWAY, OR PULLING MORE LINES THAN YOU COULD EVER IMAGINE TAKES CONSISTENCY, EFFORT, DETERMINATION, AND SOMETIMES A LEAP OF FAITH.
BELIEVE IN YOUR SUCCESS. ASK OTHERS FOR HELP IN GETTING TO YOUR GOALS. WORK TOWARDS YOUR GOALS, AND STAND BACK AND WATCH IN AMAZEMENT WHEN IT HAPPENS, OFTEN TIMES WITH MORE INTENSITY THAN YOU COULD POSSIBLY ANTICIPATE. (WOULDN’T IT BE GREAT IF THEY TOOK 3 LATHES AND $10,000 IN TOOLING INSTEAD OF JUST ONE LATHE?)
BY THE WAY, I WAS CRYING IN SHOCK WHEN I FOUND OUT I WAS FINALLY PREGNANT…WITH TWINS! NOW I SCREAM WITH LAUGHTER AS I WATCH THE TWO OF THEM PLAY, GIGGLE, AND “TALK” TOGETHER.
IF NOT ONE, THEN THE OTHER, OR ANOTHER! AFTER TAKING CLASSES ON MATERNITY, CHILDBIRTH, AND CHILD CARE I WAS DETERMINED TO BE SUPER MOM. HOW WOULD I FEED MY CHILDREN? BREASTFEEDING, PUMPING, FORMULA? THE DEBATE WAS A HOT ONE. THE DECISION ULTIMATELY WAS NOT MINE.
SO, I BECAME SUPER MOM QUEEN OF FORMULA. …..AFTERALL, YOU’VE GOT TO FEED THEM…..EVERY TWO TO THREE HOURS…..AND IN THE MIDDLE OF THE NIGHT, TOO!
IF WE DON’T HAVE WHAT A CLIENT NEEDS, OFFER THEM AN ALTERNATIVE, AND IF WE DON’T HAVE THAT, OFFER ANOTHER. LOOK IN YOUR COMPUTER, ELAINA JUST DOWNLOADED OVER 10,000 SUBSTITUTE OFFERINGS. IF IT’S NOT IN THE COMPUTER, LOOK IN THE CATALOG. IF YOU DON’T KNOW WHAT TO OFFER, ASK THE CLIENT WHAT ELSE HE/SHE CAN USE. ASK THEM IF HE/SHE CAN USE A SMALLER/LARGER ONE, LONGER/SHORTER ONE, COATED/UNCOATED ONE, IMPORT/U.S.A. ONE, STAGGERED/STRAIGHT ONE, OR TAPERED/STRAIGHT/REDUCED SHANK ONE., ETC.
THANKS TO DOROTHY IN ST. CHARLES AND MICHAEL IN HAYWARD WE HAVE THE GREAT BEGINNINGS OF OUR SUBSTITUTE OFFERINGS IN THE COMPUTER. IF YOU HAVE OTHER SUGGESTIONS OF SUBSTITUTIONS TO ADD INTO THE COMPUTER, PLEASE FAX TO JOHN EARLES AT 586-521-1740 – JOHN WILL SURELY BE GENEROUS WITH THE BROWNIE POINTS.
MY GIRLS ARE HAPPY, GROWING, AND SATIATED – YOUR CLIENTS WILL BE TOO WITH YOUR ALTERNATIVE SUGGESTIONS.
GET THE ORDER!
PULL THEIR HAIR, THROW YOUR FOOD ON THE FLOOR, SCREAM, CRY, VOCALIZE, AND GET THEIR ATTENTION! KARLY AND RACHEL HAVE PERFECTED THE ART OF GETTING WHAT THEY WANT, AND GETTING IT NOW. IT’S HARD TO IGNORE AN 11 MONTH BABY TURNING BRIGHT RED WHILE SCREAMING IN YOUR EAR AND A FIRM GRIP ON A CHUNK OF YOUR HAIR.
WHILE I HAVE BEEN TEMPTED AT TIMES TO GIVE ONE OR TWO OF OUR CLIENTS THE SAME TREATMENT I HAVE MOST OFTEN REFRAINED. INSTEAD WHY DON’T YOU TRY LEAVING A REALLY UP BEAT MESSAGE, A MYSTERIOUS MESSAGE THAT THEY MUST RETURN, FAX THEM, MAIL THEM, GO SEE THEM, SMILE, USE THEIR NAME. GET THEIR ATTENTION IN ORDER TO DO MORE BUSINESS, WIN A QUOTE, MAKE THE SALE!
CAN YOU THINK OF ANY OTHER WAYS TO GET A CLIENT’S ATTENTION? FAX YOUR IDEAS TO PAULA AT 905-564-1611 OR E-MAIL TO paula@kbctools.com
ALL ENTRIES WIN A PRIZE.
CHAIRS, COUCHES, EVEN TABLES ARE MOVING BY THEMSELVES! MY HOUSE IS HAUNTED! OR COULD IT BE TEAMWORK?
WHILE SITTING HAVING DINNER OVER THE PAST FEW MONTHS IT IS NOT AT ALL UNUSUAL TO SEE A COUPLE OF CHAIRS, A HIGH CHAIR OR TWO, OR THE HUGE BEIGE COUCH START TO MOVE AROUND THE LIVING/DINING ROOM. HEY, EVEN THE TABLE THAT MY MEAL IS ON HAS STARTED TO MOVE UNDERNEATH MY FORK. I WONDERED IF I WAS IN CALIFORNIA, OR IF THE HOUSE WAS HAUNTED, BUT GOSH, IT TURNED OUT TO BE TWO VERY LITTLE INDUSTRIOUS GIRLS WORKING TOGETHER TO MOVE THE WORLD.
WEIGHING IN AT ABOUT 20 POUNDS EACH, THESE TWO CAN MOVE ALMOST ANYTHING….OR WILL TRY.
WE’VE GOT A LOT MORE WEIGHT AND STRENGTH ON OUR TEAM IF WE COMBINE ALL OF THE SKILLS, CAPABILITIES, AND STRENGTHS OF OUR 160 TEAM MEMBERS IN ALL OF OUR BRANCHES. AS A TEAM WE CAN ALWAYS FIND A WAY TO DO THE IMPOSSIBLE, MAKE THE POSSIBLE A LITTLE EASIER AND MORE COST EFFECTIVE, AND MAKE OUR CLIENTS SMILE WITH GLEE!
ASK FOR HELP WHEN YOU NEED IT. ASK WHEN YOU DON’T KNOW HOW TO DO IT. SUGGEST HOW WE CAN DO IT BETTER. STRIVE FOR MAKING US AN EVEN BETTER TEAM. WE ARE TEAM KBC!!!
HAVE A FABULOUS MONTH. KEEP THE SALES COMING……KEEP ALL OF US AT KBC IN FORMULA AND FOOD!
THANKS FOR ALL YOUR EFFORTS EVERY DAY,
PAULA, RACHEL, AND KARLY