To: All KBC Team Members
From: Paula
June 2011
Pump Up The Sales
This Pump Up The Sales edition is different than the others that we usually send. Usually we send suggestions of what we’d like you to do or think you should do, and then we leave it up to you to decide what to do. This time we are not suggesting, we’re telling you what you need to do….and DO IT NOW! Your branch manager will make sure that everyone is clear who is doing what.
Welcoming New Clients and Keep Them Coming Back
We are through with the one and done client. No more will we have a series of first dates! We’re into building the relationship from the moment the client rings our phone or enters our building. As AAA used to say, “Bring ’em back alive!”
At the counter and on the phone:
-Make sure the client has a catalog and flyer and your business card (if you have one, if not give them a KBC card)
-For corporate clients, give them a credit application and encourage them to fill it out for a Net 30 account. We have found that clients with open accounts buy more.
-Find out what the client/company does. Show interest. Ask questions. This part is not only fun, but completely fascinating. Our clients do some incredible things and truly keepNorth Americaworking with their efforts. Put a few short notes in the computer in the client’s file. (For those of you with access, notes can be updated from ENTRY, and then ADD/CHANGE NOTES. For those without access, please give them to your manager for updating or to be shown how to do it.)
-How many machinists do they have? What machines do they have? Where else do they buy?
-WELCOME THE CLIENT TO KBC!
Dorin inMississauga shakes new clients hands when he thanks them for their business and tells them his name again while offering his help in the future.
-Smile and make sure to say thank you and, “We’ll see you next week!” Put it in their heads that they will be coming back to KBC.
Faxed in orders and web orders from new clients:
-Pick up the phone and call to welcome them and thank them for their business, then do the same things as above.
-If you can’t reach them by phone, it’s ok to leave a message. Don’t leave them this message: “Hello, this is Paula calling from KBC Tools. I just wanted to call and thank you for your order. If you need anything else, please feel free to call me at 1-888-KBC-TOOL.”
Instead, add some warmth and enthusiasm to your voice, and leave this message,” Hello ________ (name of client), so glad that you’ve discovered KBC Tools and thank for your recent order. We’d like to know more about what you do so that we can make sure to let you know about new products and special offers on the tools you use. So, call me back at 1-888-KBC-TOOL so we can get to know about you and your company………or to buy even more tools. This is ____________. Thank you for choosing KBC Tools.”
If you can’t leave a message, then send a thank you e-mail or fax.
Within a week, call to let the client know that you will be sending out a 10% discount offer as a thank you for their business and a big welcome to KBC. Then send them a 10% discount coupon addressed to their name.
Remember: it is up to you whether you bring ’em back alive. Don’t kill our new clients with your I don’t care attitude or lack of service or enthusiasm. You make the difference. You keep them coming back.
We have a goal to double our sales by 2013. Your treatment, encouragement, and welcome of our new clients can go a long way to making that happen.
Bring ’em back alive!
Follow up on your quotes!
-for small faxed in requests for price and delivery, fax them a fax follow up sheet if they haven’t ordered within 4 business days, (I’ve included one.)
-for larger quotes call the same day to ensure that they received the quote, then follow up within 4 business days. take notes on the back of the quote and determine when to follow up next if you have not received the order.
-remember when following up on quotes, it is also an excellent time to find out more about your client and to ask for more business…..not just the quote.
Steal time from the insignificant…..and use it to make a difference.
-Do you Windex your desk every day? Do you really need to do it any more than 2 or 4 times a month?
-Do you keep shuffling through your pile of papers, vs. just tackling the first thing you touch?
-Do you stop working just a few minutes before the end of the day while thinking I’ll take care of that tomorrow? Are you at the time clock with your bag and jacket at exactly time to punch out?
-Are all the cutsie things on your desk getting in your way?
-Do you spend more time worrying about speaking to clients vs. actually speaking to clients and asking for orders?
-Do you spend time moaning and groaning about our clients instead of making them happy and wanting to come back?
-Do you start working right away or are you doing the coffee and social rounds every morning for the first 10 or 15 minutes?
STOP. THINK. CHANGE.
You make a difference. Your attitude makes a difference. Your effort makes a difference.
Thank you for making a difference,
Paula